{"id":1208,"date":"2026-06-06T16:10:09","date_gmt":"2026-06-06T16:10:09","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=1208"},"modified":"2026-06-06T16:10:09","modified_gmt":"2026-06-06T16:10:09","slug":"in-bay-area-world-cup-is-set-to-boost-fast-growing-grassroots-soccer","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=1208","title":{"rendered":"In Bay Area, World Cup is set to boost fast-growing grassroots soccer"},"content":{"rendered":"<div><div><div><ul><li>Summary<\/li><\/ul><\/div><div><\/div><\/div><div>SAN FRANCISCO, June 5 (Reuters) &#8211; For years, Jorge Bejarano has been one of the San Francisco Bay Area&#8217;s most passionate soccer fans, banging a drum for the second-tier Oakland \u200bRoots. With the World Cup coming to the U.S., he and others are counting on their cheers for local soccer to resonate across \u200cthe nation.<\/div><div>Soccer fans are a minority among sports supporters in the United States. Despite its strength as a youth sport, soccer still lags other major sports in viewership, especially American football. Interest is also low compared to global averages. According to the latest Ipsos poll, around 36% of Americans plan to watch the World Cup.<\/div><div>But fans are betting that the tournament will lift the relevance \u200bof soccer and its importance for the community. In California&#8217;s Bay Area, Santa Clara will host six games.<\/div><div>&#8220;Now that we get the World Cup here \u200bin the Bay Area, we definitely do see interests of tourists and soccer fans around the world just digging into what \u2060other teams are there around that same area,&#8221; said Bejarano, who leads the official Los Roots supporter group. &#8220;What I hope people take is just how diverse Oakland \u200bis, how special, how fun and how welcoming.&#8221;<\/div><div>The Roots were founded less than a decade ago, and quickly filled a gap for local sports fans, as Oakland&#8217;s major American \u200bfootball, baseball and basketball teams relocated to other areas. Attendance skyrocketed when the Roots took over the empty Coliseum stadium for home games.<\/div><div>Previously a longtime season ticket holder for the NFL&#8217;s Oakland Raiders, Bejarano went all in for the Roots. &#8220;Having a team here that dedicates their passion and their love for the city \u2013 I can only respect something like that,&#8221; he said.<\/div><h2>WORLD CUP BOOSTS \u200bLOCAL INTEREST<\/h2><div>For Roots head coach Ryan Martin, the World Cup games being held at Santa Clara&#8217;s Levi&#8217;s Stadium are a huge statement about the interest in soccer in \u200bthe Bay Area. He hopes that the attention during the World Cup will bring out more people to watch Roots games as well.<\/div><div><div><div><div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1201\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/620a1027f5103617191ff7c83c27ad39-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/620a1027f5103617191ff7c83c27ad39-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/620a1027f5103617191ff7c83c27ad39-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/620a1027f5103617191ff7c83c27ad39-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/620a1027f5103617191ff7c83c27ad39.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1202\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d36a8ffe14a00dbccb593e8a52089f3f-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d36a8ffe14a00dbccb593e8a52089f3f-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d36a8ffe14a00dbccb593e8a52089f3f-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d36a8ffe14a00dbccb593e8a52089f3f-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d36a8ffe14a00dbccb593e8a52089f3f.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1203\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/1b2f26b681ab2259b6995b954a09b933-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/1b2f26b681ab2259b6995b954a09b933-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/1b2f26b681ab2259b6995b954a09b933-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/1b2f26b681ab2259b6995b954a09b933-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/1b2f26b681ab2259b6995b954a09b933.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1204\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/5871d55990226f9d1495af4e4193976e-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/5871d55990226f9d1495af4e4193976e-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/5871d55990226f9d1495af4e4193976e-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/5871d55990226f9d1495af4e4193976e-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/5871d55990226f9d1495af4e4193976e.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1205\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/2683bdf7c619f0569557e68bac82e055-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/2683bdf7c619f0569557e68bac82e055-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/2683bdf7c619f0569557e68bac82e055-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/2683bdf7c619f0569557e68bac82e055-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/2683bdf7c619f0569557e68bac82e055.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1206\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/67c1187a6c09dcdbc98d7a0319b43f3f-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/67c1187a6c09dcdbc98d7a0319b43f3f-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/67c1187a6c09dcdbc98d7a0319b43f3f-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/67c1187a6c09dcdbc98d7a0319b43f3f-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/67c1187a6c09dcdbc98d7a0319b43f3f.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><div><div><div><\/div><\/div><div><noscript>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" alt=\"The soccer culture in the San Francisco Bay Area, home to a number of small community-driven clubs with passionate fans who are ready for the FIFA World Cup 2026.\" class=\"wp-image-1207\" height=\"683\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d8c11b991b88c1787f430c211d874e5b-1024x683.avif\" width=\"1024\" srcset=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d8c11b991b88c1787f430c211d874e5b-1024x683.avif 1024w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d8c11b991b88c1787f430c211d874e5b-300x200.avif 300w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d8c11b991b88c1787f430c211d874e5b-768x512.avif 768w, https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/d8c11b991b88c1787f430c211d874e5b.avif 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/noscript><\/div><\/div><\/div><button><span><div><svg><\/svg><\/div><\/span><\/button><\/div><div><div>Item 1 of 7 A fan watches a game between FC Davis and San Francisco City FC at the Kezar Stadium in San Francisco, California, U.S., May 17, 2026. REUTERS\/Carlos Barria<\/div><div><button><span><svg><\/svg><\/span><\/button><button><span><svg><\/svg><\/span><\/button><\/div><\/div><\/div><\/div><div>Beyond organizing community watch parties for World Cup games, \u200cthe Roots \u2060will be hosting the Australian national soccer team at their training facilities. They are also partnering with local restaurants to bring Australian-inspired items to menus.<\/div><div>The Bay Area is home to diverse soccer leagues and teams: the Roots play in the lower-tier USL Championship league, while San Jose in the south is home to Major League Soccer&#8217;s Earthquakes and the National Women&#8217;s Soccer League&#8217;s Bay FC. The latter broke the single-game record for NWSL attendance, with over 40,000 people watching at San Francisco&#8217;s Oracle Park. Semi-professional and \u200bamateur teams also abound.<\/div><div>&#8220;We have so much \u200bgrassroots soccer that happens here,&#8221; said \u2060Aaron Mansfield, a volunteer who oversees membership organization for the San Francisco City soccer club. The semi-professional team has a member-ownership model, with members having the right to vote on the club&#8217;s direction and be elected to the board of directors.<\/div><div>Mansfield hopes \u200bthat the World Cup will be an opportunity to show how they do things locally.<\/div><div>&#8220;General interest in soccer culture is \u200bgood because we get \u2060to explain what we do differently and why that matters in the context of both local, national, and global football,&#8221; he said.<\/div><div>Shelley and Josh Estelle have been fans and members of SF City for three years. They attended a recent game, together with their daughter, on an unusually sunny day at historic Kezar Stadium, where there is a view of \u2060San Francisco&#8217;s \u200blandmark Sutro Tower.<\/div><div>&#8220;I really like the community-supported club here,&#8221; said Josh Estelle. &#8220;It&#8217;s not corporate and it feels \u200blike just the people in my neighborhood watching soccer together.&#8221;<\/div><div>While they plan to watch broadcasts of World Cup games as a family, they didn&#8217;t get tickets to see a game at Levi&#8217;s Stadium. &#8220;It&#8217;s very \u200bexpensive,&#8221; said Shelley Estelle. &#8220;We can watch much more affordable soccer right here at Kezar.&#8221;<\/div><\/div><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=1199\">Iran World Cup players get US visas, official says, some staff waiting<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=1197\">BP chairman debacle will cast a long shadow: podcast<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=1193\">Class dismissed: The economics of U.S. higher education<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fans hope the tournament will bring attention to soccer&#8217;s importance to their community.<\/p>\n","protected":false},"author":1,"featured_media":1200,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[62],"class_list":["post-1208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-soccer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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