{"id":2557,"date":"2026-06-21T06:08:19","date_gmt":"2026-06-21T06:08:19","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=2557"},"modified":"2026-06-21T06:08:19","modified_gmt":"2026-06-21T06:08:19","slug":"yoghurt-wars-danone-chobani-clash-underscores-wider-protein-battle","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=2557","title":{"rendered":"Yoghurt wars: Danone-Chobani clash underscores wider protein battle"},"content":{"rendered":"<div><div><div><ul><li>Summary<\/li><li>Companies<\/li><\/ul><\/div><div><\/div><\/div><div>LONDON, June 21 (Reuters) &#8211; Danone&#8217;s (DANO.PA)<svg><\/svg><span>, opens new tab<\/span> lawsuit against Chobani over protein claims makes it clear the French dairy company sees \u200bits U.S. rival as a threat in one of the few food groups seeing a boost from weight-loss drug users both \u200cduring and after they get their GLP-1 fix: yoghurt.<\/div><div>Danone, which has struggled to meet growing consumer demand for high-protein products, sued Chobani in Manhattan federal court on Monday, accusing it of inflating protein claims on labels on multiple-serving tubs of Chobani 20G Protein, which it calls a direct rival to Danone&#8217;s Oikos Pro in the ultra-high-protein yogurt category.<\/div><div>The battle for \u200bprotein supremacy is particularly important in the United States, where growing numbers of GLP-1 weight-loss drug users are seeking out protein-heavy products to \u200bcombat muscle wastage. A consumer study by Boston Consulting Group showed that unlike products such as protein shakes, yoghurt is \u2060among a handful of foods that see a more permanent boost from weight-loss drugs.<\/div><div>&#8220;High-protein foods like yoghurt or&#8230;meat seem to increase in frequency during and \u200beven more after stopping GLP-1s,&#8221; Lauren Taylor, managing director and senior partner at BCG, said.<\/div><div>The Paris-based company accused Chobani of copying its product and misleading \u200bconsumers to improve sales, allegations Chobani dismissed. Danone also said Chobani&#8217;s methods were allowing it to undercut Danone&#8217;s \u20ac1 billion Oikos brand on price.<\/div><div>Chobani CEO Hamdi Ulukaya said Danone was &#8220;throwing things out there&#8221; to create damaging headlines for the privately held New York company, which he founded in 2007.<\/div><div>&#8220;In a way, I am kind of laughing at it,&#8221; Ulukaya told Reuters. &#8220;We never add external \u200bprotein to our products. We will never mislead anybody.&#8221;<\/div><div>Danone, in a statement, said it believes consumers should be able to make product comparisons with &#8220;clear, accurate \u200band consistent nutrition information.&#8221; It said Chobani&#8217;s multi-serve labelling inflates its serving size, which it believes is misleading to consumers, rendering them unable to make &#8220;an accurate comparison between products.&#8221;<\/div><h2>DANONE \u200cFACING DOWN \u2060AGGRESSIVE COMPETITORS<\/h2><div>Danone, which highlighted its struggles to meet extremely high demand for high-protein yoghurts in the second half of 2025, is steadily adding more production capacity. But Barclays analysts said in May that investors are getting nervous for what they see as a lack of urgency around the recovery of Danone&#8217;s U.S. dairy business.<\/div><div>The company&#8217;s shares are down 15% this year, compared with an 11% rise in the MSCI World Index.<\/div><div>&#8220;Competitors, notably Chobani, (are) doing a much better job and \u200bgrowing currently at more than 20%,&#8221; \u200bBarclays said. &#8220;There is a feeling that \u2060Danone has been too slow to add capacity and perhaps it needs to spend more to compete with aggressive competitors such as Chobani.&#8221;<\/div><div>According to NielsenIQ data shared by Chobani, the company\u2019s U.S. market share was 26% in the \u200bfirst quarter of this year, up from 21% three years ago. Danone\u2019s share slipped to 25.8% from 30.7% \u200bin the same timeframe.<\/div><div>Danone&#8217;s \u2060dairy unit saw 3% like-for-like sales growth in the Americas in the first quarter of this year, filings show.<\/div><div>The company has sued Chobani at least four times since 2016, most recently over coffee packaging slogans; Ulukaya said previous lawsuits have been thrown out.<\/div><div>&#8220;Danone sues Chobani four or five times a year for everything,&#8221; said Brad \u2060Charron, a \u200bformer Chobani marketing executive who now runs plant-based protein brand ALOHA. &#8220;If you can&#8217;t compete with \u200bthem, sue them.&#8221;<\/div><div>Charron did say a lot of big consumer packaged foods companies will change serving sizes to represent things &#8212; like protein content &#8212; differently. However, he said &#8220;at the end of the day, \u200bI think the consumer is smart enough to figure out whether they&#8217;re being misled one way or the other.&#8221;<\/div><div><address><div><div><noscript>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" alt=\"Alexander Marrow\" class=\"wp-image-2556\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/fdee1f4301e4128d7ed4392c7e061572.avif\"\/><\/figure>\n<\/noscript><\/div><div>Alexander Marrow<\/div><\/div><div><ul><li><span><div><svg><title>Email<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>X<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Linkedin<\/title><\/svg><\/div><\/span><\/li><\/ul><\/div><\/address><\/div><\/div><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2554\">Japan turn to Kamada, Ito with Kubo sidelined for Tunisia clash<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2552\">Fifteen saves, one point: Room leads Curacao to World Cup history<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2550\">Trump, blaming alleged vandals, says Washington Reflecting Pool needs repairs<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Danone&#8217;s lawsuit against Chobani over protein claims makes it clear the French dairy company sees \u200bits U.S. rival as a threat in one of the few food groups seeing a boost from weight-loss drug users both \u200cduring and after they get their GLP-1 fix: yoghurt.<\/p>\n","protected":false},"author":1,"featured_media":2555,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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