{"id":2923,"date":"2026-06-25T13:40:58","date_gmt":"2026-06-25T13:40:58","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=2923"},"modified":"2026-06-25T13:40:58","modified_gmt":"2026-06-25T13:40:58","slug":"apple-raises-prices-of-macbooks-ipads-as-memory-costs-skyrocket","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=2923","title":{"rendered":"Apple raises prices of MacBooks, iPads as memory costs skyrocket"},"content":{"rendered":"
\n
SAN FRANCISCO, June 25 (Reuters) – Apple (AAPL.O)<\/svg>, opens new tab<\/span> raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout.<\/div>\n
The move does not affect Apple’s main cash cow, the iPhone. But it would \u200btake starting price of the Neo – its lowest priced laptop aimed at winning marketshare from affordable Windows and Chromebook laptops – from $599 to $699 months \u200cafter launch.<\/div>\n
The increase shows even the world’s most valuable consumer electronics company with supply chain relationships that are the envy of the industry is not immune to a memory price surge that has dulled the outlook for smartphone and PC sales.<\/div>\n
Memory makers such as Micron (MU.O)<\/svg>, opens new tab<\/span> have in recent months prioritized orders from AI chipmakers like Nvidia (NVDA.O)<\/svg>, opens new tab<\/span>, helping them earn record profit but leaving little supply for \u200belectronics makers that have been forced to increase prices.<\/div>\n
“We have never seen a component price increase this much, this quickly,” Apple said in a statement. “We \u200bhave shielded our customers from these increases so far, but we have now reached a point where we need to begin raising \u2060prices on a number of products, including today’s increases for iPad and Mac.”<\/div>\n
Apple hiked the price of MacBook Air with 512 gigabytes of storage rose to $1,299 from $1,099, \u200bwhile the MacBook Pro with 1 terabyte of storage rose to $1,999 from $1,699, according to updated prices on its website. The iPad Air with 128 gigabytes of storage rose from $599 \u200bto $749, among other changes.<\/div>\n
Apple also raised prices for both versions of its HomePod smart speaker and Apple TV set-top box. Shares of the company were down 2.8% in early trading.<\/div>\n
Apple said in April existing inventories had helped it keep its gross margins above Wall Street expectations but that rising memory costs would start to catch up by the end of this month, with profitability expected to \u200bfall slightly.<\/div>\n
“We expect significantly higher memory costs,” CEO Tim Cook said on a conference call with analysts in late April.<\/div>\n
“Where we don’t give color beyond June, I can \u200btell you that beyond the June quarter, we believe memory costs will drive an increasing impact on our business,” Cook had said.<\/div>\n

MEMORY SURGE ADDS PRESSURE ON ELECTRONICS MAKERS<\/h2>\n
Apple has not disclosed what \u200csteps besides \u2060price hike it has taken to address rising memory costs. The company said on Thursday, “We know this is not welcome news, and we are working tirelessly to find solutions.”<\/div>\n
Prices of dynamic random access memory, used in virtually all modern tech gadgets, rose as much as 98% in the first quarter of 2026 and is set to jump by another 58% to 63% in the current quarter, according to industry tracker TrendForce.<\/div>\n
That surge, dubbed by some experts as “RAMageddon”, has been driven by a boom in AI data center \u200bconstruction, with companies like Nvidia signing long-term \u200bdeals with memory makers who are \u2060racing to increase capacity.<\/div>\n
Micron said on Wednesday it has locked in $22 billion in such long-term commitments from customers looking to secure their memory supplies.<\/div>\n
The rising costs are expected to weigh heavily on device sales this year, with research firm IDC estimating that the \u200bsmartphone market would see its biggest-ever annual decline of nearly 14% this year while the PC market will fall 11.3%.<\/div>\n
“The \u200bmemory environment is tough \u2060and remains structurally tough for the foreseeable future,” said Ben Bajarin, CEO of technology consulting firm Creative Strategies.<\/div>\n
“We had already had signals Apple would need to raise prices, and with their supply chain as good as anyone, there is concern the rest of the industry may have to raise prices even more than Apple.”<\/div>\n
Among the notable bright spots has been the \u2060MacBook Neo \u200blaunched in March, which helped power Apple’s strong sales forecast for the June quarter and has even \u200bled some industry watchers to revise their estimates for PC sales.<\/div>\n
With its increased price, it has now lost a $100 advantage over the $699 XPS 13 laptop that Dell unveiled last month especially to take on the \u200bNeo, while also making it more expensive than some Chromebooks from Lenovo and Asus.<\/div>\n<\/div>\n

Read more US denies Polestar authorization to sell vehicles in latest strike against China-made EVs<\/a><\/p>\n

Read more Truce brings no relief for displaced from Lebanon\u2019s destroyed, occupied towns<\/a><\/p>\n

Read more Oil back to pre-war levels as Hormuz traffic rebounds, US tries to reassure Gulf allies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s datacenter buildout.<\/p>\n","protected":false},"author":1,"featured_media":2922,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[4],"class_list":["post-2923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-asia-pacific"],"yoast_head":"\nApple raises prices of MacBooks, iPads as memory costs skyrocket - Reliable Moving Crews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reliablemovingcrews.com\/?p=2923\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple raises prices of MacBooks, iPads as memory costs skyrocket - Reliable Moving Crews\" \/>\n<meta property=\"og:description\" content=\"Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reliablemovingcrews.com\/?p=2923\" \/>\n<meta property=\"og:site_name\" content=\"Reliable Moving Crews\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T13:40:58+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/#\\\/schema\\\/person\\\/34f02a869ba60b78ae3d994f205e0d24\"},\"headline\":\"Apple raises prices of MacBooks, iPads as memory costs skyrocket\",\"datePublished\":\"2026-06-25T13:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923\"},\"wordCount\":753,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reliablemovingcrews.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/b2812cfdf2d83cbc3d5a188c253cab8d.avif\",\"keywords\":[\"Asia Pacific\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923\",\"url\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923\",\"name\":\"Apple raises prices of MacBooks, iPads as memory costs skyrocket - Reliable Moving Crews\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reliablemovingcrews.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/b2812cfdf2d83cbc3d5a188c253cab8d.avif\",\"datePublished\":\"2026-06-25T13:40:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/#\\\/schema\\\/person\\\/34f02a869ba60b78ae3d994f205e0d24\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#primaryimage\",\"url\":\"https:\\\/\\\/reliablemovingcrews.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/b2812cfdf2d83cbc3d5a188c253cab8d.avif\",\"contentUrl\":\"https:\\\/\\\/reliablemovingcrews.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/b2812cfdf2d83cbc3d5a188c253cab8d.avif\",\"width\":1920,\"height\":1005},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?p=2923#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/reliablemovingcrews.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple raises prices of MacBooks, iPads as memory costs skyrocket\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/#website\",\"url\":\"https:\\\/\\\/reliablemovingcrews.com\\\/\",\"name\":\"Reliable Moving Crews\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/reliablemovingcrews.com\\\/#\\\/schema\\\/person\\\/34f02a869ba60b78ae3d994f205e0d24\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/reliablemovingcrews.com\"],\"url\":\"https:\\\/\\\/reliablemovingcrews.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple raises prices of MacBooks, iPads as memory costs skyrocket - Reliable Moving Crews","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reliablemovingcrews.com\/?p=2923","og_locale":"en_US","og_type":"article","og_title":"Apple raises prices of MacBooks, iPads as memory costs skyrocket - Reliable Moving Crews","og_description":"Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.","og_url":"https:\/\/reliablemovingcrews.com\/?p=2923","og_site_name":"Reliable Moving Crews","article_published_time":"2026-06-25T13:40:58+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reliablemovingcrews.com\/?p=2923#article","isPartOf":{"@id":"https:\/\/reliablemovingcrews.com\/?p=2923"},"author":{"name":"admin","@id":"https:\/\/reliablemovingcrews.com\/#\/schema\/person\/34f02a869ba60b78ae3d994f205e0d24"},"headline":"Apple raises prices of MacBooks, iPads as memory costs skyrocket","datePublished":"2026-06-25T13:40:58+00:00","mainEntityOfPage":{"@id":"https:\/\/reliablemovingcrews.com\/?p=2923"},"wordCount":753,"commentCount":0,"image":{"@id":"https:\/\/reliablemovingcrews.com\/?p=2923#primaryimage"},"thumbnailUrl":"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/b2812cfdf2d83cbc3d5a188c253cab8d.avif","keywords":["Asia Pacific"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/reliablemovingcrews.com\/?p=2923#respond"]}]},{"@type":"WebPage","@id":"https:\/\/reliablemovingcrews.com\/?p=2923","url":"https:\/\/reliablemovingcrews.com\/?p=2923","name":"Apple raises prices of MacBooks, iPads as memory costs skyrocket - Reliable Moving Crews","isPartOf":{"@id":"https:\/\/reliablemovingcrews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/reliablemovingcrews.com\/?p=2923#primaryimage"},"image":{"@id":"https:\/\/reliablemovingcrews.com\/?p=2923#primaryimage"},"thumbnailUrl":"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/b2812cfdf2d83cbc3d5a188c253cab8d.avif","datePublished":"2026-06-25T13:40:58+00:00","author":{"@id":"https:\/\/reliablemovingcrews.com\/#\/schema\/person\/34f02a869ba60b78ae3d994f205e0d24"},"breadcrumb":{"@id":"https:\/\/reliablemovingcrews.com\/?p=2923#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reliablemovingcrews.com\/?p=2923"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reliablemovingcrews.com\/?p=2923#primaryimage","url":"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/b2812cfdf2d83cbc3d5a188c253cab8d.avif","contentUrl":"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/b2812cfdf2d83cbc3d5a188c253cab8d.avif","width":1920,"height":1005},{"@type":"BreadcrumbList","@id":"https:\/\/reliablemovingcrews.com\/?p=2923#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reliablemovingcrews.com\/"},{"@type":"ListItem","position":2,"name":"Apple raises prices of MacBooks, iPads as memory costs skyrocket"}]},{"@type":"WebSite","@id":"https:\/\/reliablemovingcrews.com\/#website","url":"https:\/\/reliablemovingcrews.com\/","name":"Reliable Moving Crews","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reliablemovingcrews.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/reliablemovingcrews.com\/#\/schema\/person\/34f02a869ba60b78ae3d994f205e0d24","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/reliablemovingcrews.com"],"url":"https:\/\/reliablemovingcrews.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=\/wp\/v2\/posts\/2923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2923"}],"version-history":[{"count":0,"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=\/wp\/v2\/posts\/2923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=\/wp\/v2\/media\/2922"}],"wp:attachment":[{"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reliablemovingcrews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}