{"id":2942,"date":"2026-06-25T18:11:53","date_gmt":"2026-06-25T18:11:53","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=2942"},"modified":"2026-06-25T18:11:53","modified_gmt":"2026-06-25T18:11:53","slug":"bumble-dating-app-explores-sale-sources-say","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=2942","title":{"rendered":"Bumble dating app explores sale, sources say"},"content":{"rendered":"<div><div><div><ul><li>Summary<\/li><li>Companies<\/li><\/ul><\/div><div><\/div><\/div><div>NEW YORK, June 25 (Reuters) &#8211; Dating app Bumble (BMBL.O)<svg><\/svg><span>, opens new tab<\/span> is exploring a sale amid slowing growth in the online dating \u200bsector, according to three people familiar with the matter.<\/div><div>The company, which gained recognition as one of \u200cthe first major platforms to require women to initiate contact, is working with investment bankers at Morgan Stanley (MS.N)<svg><\/svg><span>, opens new tab<\/span> on a potential sale process, the sources said, requesting anonymity because the discussions are private.<\/div><div>Sources cautioned that no deal is certain and the company \u200bmay decide to stay independent.<\/div><div>Bumble did not immediately respond to a request for comment. Morgan Stanley and \u200basset manager Blackstone, which owns about 22% of Bumble according to LSEG data, declined \u2060to comment.<\/div><div>Shares of Bumble, based in Austin, Texas, have fallen 48% over the past 12 months, leaving it \u200bwith a market value of $388 million. Whitney Wolfe Herd, a co-founder of Tinder, founded Bumble in 2014 and built its \u200bbrand around a \u201cwomen-first\u201d approach to online dating. Wolfe Herd, the youngest woman to take a company public in the United States when Bumble debuted in 2021, returned as chief executive in March 2025 after previously stepping down as CEO in 2023.<\/div><div>Blackstone acquired a \u200bmajority stake in MagicLab, Bumble&#8217;s parent company, in 2019 in a deal valuing the business at about $3 billion. \u200bMagicLab was later renamed Bumble Inc. and went public in February 2021 at a valuation exceeding $7 billion. Blackstone affiliates sold $28.2 million \u200cof \u2060Bumble shares this month.<\/div><h2>PAYING USERS DECLINE<\/h2><div>The company has struggled with slowing growth and declining users. Total paying users fell more than 11% in the full year 2025 to about 3.7 million, while annual revenue declined nearly 10% to about $966 million. In the first quarter of 2026, paying users dropped by about 20% year-on-year as the company \u200btrimmed lower-engagement accounts.<\/div><div>Larger rival Match \u200bGroup (MTCH.O)<svg><\/svg><span>, opens new tab<\/span> has also faced \u2060slowing growth, but has increased its market value by about 12% over the past year.<\/div><div>Bumble has sought to offset the drop in users by raising prices and improving \u200bmonetization, with average revenue per paying user rising modestly. Still, analysts say the \u200bcompany faces mounting \u2060competition, shifting user preferences and broader fatigue with dating apps, particularly among younger users.<\/div><div>The company\u2019s \u201cBuilt for Women, Better for Everyone\u201d motto, which defined its women-first brand, was once a key competitive advantage but analysts increasingly view it as less \u2060distinctive, with \u200buser behavior shifting in the online dating sector.<\/div><div>Bumble has expanded beyond \u200bdating with offerings such as Bumble For Friends, a social networking feature, and Bumble Bizz, which focuses on professional connections, but those products \u200bremain small parts of its business.<\/div><div><address><div><div><noscript>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" alt=\"Milana Vinn\" class=\"wp-image-974\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/8e2ad5fb184cf62870e2472876590ff0.avif\"\/><\/figure>\n<\/noscript><\/div><div>Milana Vinn<\/div><\/div><div><ul><li><span><div><svg><title>Email<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>X<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Linkedin<\/title><\/svg><\/div><\/span><\/li><\/ul><\/div><\/address><\/div><\/div><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2940\">Nasdaq drops as tech megacap declines outweigh upbeat chip outlook<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2938\">JPMorgan reshapes Jamie Dimon succession race with executive shuffle<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2935\">Micron overtakes Meta, Tesla in market value amid relentless AI infrastructure demand<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dating app Bumble is exploring a sale amid slowing growth in the online dating \u200bsector, according to three people familiar with the matter.<\/p>\n","protected":false},"author":1,"featured_media":2941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[84,30],"class_list":["post-2942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business","tag-corporate-counsel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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