{"id":2946,"date":"2026-06-25T19:16:04","date_gmt":"2026-06-25T19:16:04","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=2946"},"modified":"2026-06-25T19:16:04","modified_gmt":"2026-06-25T19:16:04","slug":"ferraris-divisive-new-ev-car-needs-to-be-digested-company-exec-says","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=2946","title":{"rendered":"Ferrari&#8217;s divisive new EV car needs to be &#8216;digested&#8217;, company exec says"},"content":{"rendered":"<div>\n<div>\n<div>\n<ul>\n<li>Companies<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li><svg><\/svg>\n<div>\n<div>\n<div><button><span><span>Follow<\/span><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/li>\n<li><svg><\/svg>\n<div>\n<div>\n<div><button><span><span>Follow<\/span><\/span><\/button><\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>MILAN, June 25 (Reuters) &#8211; Ferrari&#8217;s first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be &#8220;digested&#8221; before it can be \u200bunderstood, the company&#8217;s Chief Product Development Officer Gianmaria Fulgenzi said \u200con Thursday.<\/div>\n<div>The \u20ac550,000 ($626,000) Luce is a four-door, five-seat family car which has baffled fans and commentators alike, as it looks nothing like the Italian marque&#8217;s usual fare of low-slung, \u200bpetrol-powered sports cars.<\/div>\n<div>Its styling, largely the work of former Apple designers \u200bJony Ive and Marc Newson, has provoked endless unflattering memes on social \u2060media, including some that compared it to a vacuum cleaner.<\/div>\n<div>&#8220;A car \u200blike this needs to be seen &#8211; and seen a lot &#8211; it needs to \u200bbe digested, right? Otherwise your mind rejects certain solutions, it shuts them out,&#8221; Fulgenzi said on the sidelines of a tech event in Milan organised by Siemens.<\/div>\n<div>Ferrari has shrugged \u200boff the criticism of its latest offering, insisting that customer interest is strong, \u200band denying reports that it is forcing top clients to buy the Luce to \u200cqualify \u2060for the purchase of other limited-edition models.<\/div>\n<div>The car&#8217;s unconventional appearance, largely dictated by aerodynamic requirements, may lead some people to think it is not a real Ferrari, Fulgenzi conceded, &#8220;but that&#8217;s not true, it&#8217;s a different kind of Ferrari,&#8221; \u200bhe said.<\/div>\n<div>Its bodyshell &#8220;is \u200bthe most complex \u2060in our range,&#8221; he added.<\/div>\n<div>The Luce has four electric motors with a total of 1,050 horsepower, and is capable \u200bof reaching a top speed of 310 kilometres per \u200bhour, accelerating \u2060from 0 to 100 kph (62 mph) in just 2.5 seconds.<\/div>\n<div>&#8220;When you get inside, you feel a certain kind of emotion, and when you drive it you \u2060realize \u200byou&#8217;ve come back home, because those driving \u200bsensations that you get with other (Ferrari) cars you also get them with this one,\u201d Fulgenzi said.<\/div>\n<div>($1 = \u200b0.8787 euros)<\/div>\n<\/div>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2944\">Morgan Stanley was among first global banks to back MFS before boom and bust<\/a><\/p>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2942\">Bumble dating app explores sale, sources say<\/a><\/p>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=2940\">Nasdaq drops as tech megacap declines outweigh upbeat chip outlook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari&#8217;s first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be &#8220;digested&#8221; before it can be \u200bunderstood, the company&#8217;s Chief Product Development Officer Gianmaria Fulgenzi said \u200con Thursday.<\/p>\n","protected":false},"author":1,"featured_media":2945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[140,119],"class_list":["post-2946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ev-battery","tag-ev-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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