{"id":3021,"date":"2026-06-26T17:39:21","date_gmt":"2026-06-26T17:39:21","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=3021"},"modified":"2026-06-26T17:39:21","modified_gmt":"2026-06-26T17:39:21","slug":"in-sweltering-paris-louis-vuittons-waterfall-show-draws-scrutiny","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=3021","title":{"rendered":"In sweltering Paris, Louis Vuitton&#8217;s waterfall show draws scrutiny"},"content":{"rendered":"<div><div><div><ul><li>Summary<\/li><li>Companies<\/li><\/ul><\/div><div><\/div><\/div><div>PARIS, June 26 (Reuters) &#8211; Luxury group LVMH (LVMH.PA)<svg><\/svg><span>, opens new tab<\/span> said no water was wasted in \u200bthe giant artificial waterfall built by its flagship Louis Vuitton brand to open Paris Fashion Week on \u200cTuesday, as the French capital sweltered through a record-breaking heatwave that has made water use a sensitive issue.<\/div><div>The eight-metre-high wave \u2014 set against a sand-covered runway \u2014 formed the backdrop to singer-songwriter Pharrell Williams&#8217; 2027 spring-summer show. The structure was installed outside the Cit\u00e9 Universitaire, a \u200bsprawling 20th-century residential complex in southern Paris that houses 12,000 students a year, according to its \u200bwebsite.<\/div><div>With temperatures climbing above 40 degrees Celsius (104 degrees Fahrenheit) across much of France, images of \u2060the installation quickly drew scrutiny from residents and local politicians, rekindling debate over how fashion brands use the \u200bcity and its landmarks for commercial purposes.<\/div><div>&#8220;The water used to create the wave comes entirely from Paris&#8217; water supply, \u200bwhich was pumped to the site and then entirely redirected back into Paris&#8217; sewer system via a closed-loop system,&#8221; a LVMH spokesperson told Reuters.<\/div><div>She added the sand would be reused in the Cit\u00e9 Universitaire&#8217;s beach-volleyball courts and by a recycling partner, and that \u200bthe event had been adapted to comply with heatwave regulations.<\/div><div>The Cit\u00e9 Universitaire&#8217;s communications director Jerome Duplan also said the \u200bwater went through a closed-loop system.<\/div><h2>&#8216;A VERY UNFORTUNATE MESSAGE&#8217;<\/h2><div>Proponents of Fashion Week say staging runway shows in public buildings enhances Paris&#8217; \u200cimage \u2060as the world&#8217;s fashion capital, but some of the industry&#8217;s ambitious projects have met resistance from locals.<\/div><div>French political figures accused Williams&#8217; 2023 debut show<svg><\/svg><span>, opens new tab<\/span>, which sealed off Paris&#8217; oldest bridge near the Louvre Museum and Notre Dame cathedral, of appropriating public space.<\/div><div>&#8220;I understand the public&#8217;s reaction to poorly explained privatisations, with restrictions on access and, in the midst \u200bof a heatwave, a display \u200bthat sends a very \u2060unfortunate message,&#8221; Melody Tonolli, the Paris deputy mayor responsible for student living conditions, said of the latest show.<\/div><div>LVMH said the six-week installation had been agreed in consultation with \u200bits host. The Cit\u00e9 Universitaire&#8217;s Duplan said Louis Vuitton&#8217;s sponsorship had helped fund the \u200bstructure, which faces \u2060financial pressure as public funding declines and costs rise.<\/div><div>Some of its residents, however, said they had been treated unfairly and that despite paying rent they could not use some facilities and had to adjust daily routines because of the \u2060event. The \u200bshow underscored a stark gap between extreme wealth and their own \u200bliving conditions.<\/div><div>&#8220;When you see where we live and how we live and what Louis Vuitton has just made, it is a complete paradox,&#8221; said \u200bstudent Emma Keller.<\/div><div><address><div><div><noscript>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" alt=\"Alessandro Parodi\" class=\"wp-image-214\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/05\/c42c6b3e676456b86dc6a3b9fc0d096a.avif\"\/><\/figure>\n<\/noscript><\/div><div>Alessandro Parodi<\/div><\/div><div><ul><li><span><div><svg><title>Email<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>X<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Instagram<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Linkedin<\/title><\/svg><\/div><\/span><\/li><\/ul><\/div><\/address><address><div><div><noscript>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" alt=\"Tassilo Hummel\" class=\"wp-image-3020\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/41fb8a7de91618db49df792c8453017f.avif\"\/><\/figure>\n<\/noscript><\/div><div>Tassilo Hummel<\/div><\/div><div><ul><li><span><div><svg><title>Email<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>X<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Linkedin<\/title><\/svg><\/div><\/span><\/li><\/ul><\/div><\/address><\/div><\/div><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=3018\">Russell rebalance could add to SpaceX volatility<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=3016\">Dollar rides into second half of 2026 on a \u2018winner takes it all\u2019 wave<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=3014\">Leon Black tells Congress that Epstein \u2018duped and deceived\u2019 him<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Luxury group LVMH said no water was wasted in \u200bthe giant artificial waterfall built by its flagship Louis Vuitton brand to open Paris Fashion Week on \u200cTuesday, as the French capital sweltered through a record-breaking heatwave that has made water use a sensitive issue.<\/p>\n","protected":false},"author":1,"featured_media":3019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,96,144],"class_list":["post-3021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-climate-change","tag-lifestyle","tag-water-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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