{"id":3142,"date":"2026-06-27T23:07:33","date_gmt":"2026-06-27T23:07:33","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=3142"},"modified":"2026-06-27T23:07:33","modified_gmt":"2026-06-27T23:07:33","slug":"amazon-prime-day-offers-a-glimpse-into-u-s-consumer-as-shoppers-navigate-with-pinched-wallets","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=3142","title":{"rendered":"Amazon Prime Day offers a glimpse into U.S. consumer as shoppers navigate with pinched wallets"},"content":{"rendered":"<div><div><div><ul><li>Summary<\/li><li>Companies<\/li><\/ul><\/div><div><\/div><\/div><div>NEW YORK, June 27 (Reuters) &#8211; U.S. online shoppers clawed for deals on electronics, appliances, items for children and everyday essentials during Amazon.com&#8217;s (AMZN.O)<svg><\/svg><span>, opens new tab<\/span> annual sales event Prime Day, spending more than $26.4 billion from June 23 through June 26, according to data firm Adobe \u200bAnalytics.<\/div><div>The multibillion-dollar spend marks a 9.3% year-over-year increase that retail experts attribute to high \u200binflation coupled with shoppers&#8217; purchasing of more discretionary, long-lasting products.<\/div><div>Adobe said that \u2060strong discounts during the four-day Prime event drove many shoppers to purchase higher-priced items including \u200belectronics, toys, appliances and personal care products, meaning that retailers may have to continue offering \u200bdeep discounts to get their products off the shelves for the holiday season.<\/div><div>In addition to discounts, tax refunds &#8220;could have provided a sizable tailwind to a lot of these discretionary categories,&#8221; CFRA Research analyst Arun Sundaram said. Tax \u200brefunds will not be a factor for most shoppers in the fall and winter \u200bmonths.<\/div><div>Tax refund amounts increased 11.1% to $3,462 in 2026, according to data from the U.S. Internal Revenue Service, giving \u200cshoppers \u2060a financial boost to help with purchases they had been holding off on, Sundaram said.<\/div><div>Shoppers also purchased kids&#8217; items and apparel ahead of back-to-school season, personal hygiene products and home goods, signaling that the Prime Day customers aimed to stock up on products &#8220;that they were going \u200bto buy anyway,&#8221; Sonia \u200bLapinsky, managing director \u2060of retail at consultancy Alix Partners, said.<\/div><div>&#8220;It&#8217;s really pointing to that fatigued consumer. They&#8217;re not necessarily spending more&#8211; they&#8217;re just trying to spread \u200bwhat they have over better deals and discounts,&#8221; she said.<\/div><div>Prime Day \u200bdeals were on \u2060par with last year&#8217;s discounts, according to Adobe. Discounts for electronics averaged 24% compared to last year&#8217;s discounts of 23% , apparel at 24% compared to 23% and toys at 20% versus last year&#8217;s \u206019%.<\/div><div>A separate \u200bsurvey by data firm Numerator, which tracked more than \u200b178,000 Prime Day orders, showed that the average order size was $47.66, down from $53.34, a signal that some experts say \u200bshows that consumer strength is waning.<\/div><div><address><div><div><noscript>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" alt=\"Arriana McLymore\" class=\"wp-image-3141\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/06\/16a133744cdac87c85cdab439ab4fc83.avif\"\/><\/figure>\n<\/noscript><\/div><div>Arriana McLymore<\/div><\/div><div><ul><li><span><div><svg><title>Email<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>X<\/title><\/svg><\/div><\/span><\/li><\/ul><\/div><\/address><\/div><\/div><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=3139\">US carries out fresh strikes against Iran after tanker struck in Hormuz, escalating hostilities<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=3135\">Bolivia ends 15-year dollar peg in attempt to restore economic stability<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=3133\">Fed talk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The multibillion-dollar spend marks a 9.3% year-over-year increase that retail experts attribute to high \u200binflation coupled with shoppers&#8217; purchasing of more discretionary, long-lasting products.<\/p>\n","protected":false},"author":1,"featured_media":3140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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