{"id":360,"date":"2026-05-29T06:08:43","date_gmt":"2026-05-29T06:08:43","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=360"},"modified":"2026-05-29T06:08:43","modified_gmt":"2026-05-29T06:08:43","slug":"from-k-pop-to-k-glow-lasers-facial-firming-drive-south-koreas-new-tourism-wave","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=360","title":{"rendered":"From K-pop to K-glow: lasers, facial firming drive South Korea&#8217;s new tourism wave"},"content":{"rendered":"<div>\n<div>\n<div>\n<ul>\n<li>Summary<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<\/div>\n<div>SEOUL, May 29 (Reuters) &#8211; Mexican Maria Zu first visited Seoul eight \u200byears ago to tour the cafes and parks of the South Korean capital, but spent a key part of her latest \u200ctrip in April in skincare clinics, under the gaze of doctors wielding laser wands and injection needles.<\/div>\n<div>&#8220;We feel safe coming to this country for our faces,&#8221; said the Dubai-based consultant, one of millions of beauty enthusiasts now boosting South Korea&#8217;s tourism numbers and economy as they throng its thousands of skincare clinics.<\/div>\n<div>But these \u200bdays tourists like Zu seek treatments such as red light therapy or Botox to smooth out wrinkles, as well as \u200bultrasound &#8220;skin lifting&#8221; to tighten jawlines, not just the nose jobs and double eyelid surgery of earlier years.<\/div>\n<div>&#8220;The \u2060growth of foreign patients is outpacing that of foreign tourists,&#8221; said Hong Seung-wook, director of global healthcare business at the Korea Health Industry \u200bDevelopment Institute. His department is tasked by the country&#8217;s health ministry to attract foreign patients.<\/div>\n<h2>FOREIGN VISITORS SPEND MORE ON MEDICAL SERVICES<\/h2>\n<div>Just over 2 million \u200bforeigners visited South Korea last year for medical treatment, nearly double the 2024 figure of 1.17 million, the health ministry said in April.<\/div>\n<div>&#8220;We now see foreign tourists spend more on medical services than on tourism in Korea,&#8221; said Hong, adding that health authorities hoped to keep up the momentum by promoting services \u200bsuch as anti-ageing treatments to middle-aged visitors.<\/div>\n<div>Zu, a former flight attendant who has visited South Korea at least six times, said she \u200btended to pack several non-invasive treatments into a single trip.<\/div>\n<div>That is a growing trend exemplified by hashtags such as &#8220;#koreaglowup&#8221;, popular among users of social media \u200csuch as \u2060Instagram.<\/div>\n<div>The major attractions are cost and South Korean expertise in beauty techniques that enables it to offer technologies and techniques often years ahead of those in the West.<\/div>\n<div>Several visitors told Reuters that skincare treatments in South Korea could be as much as a fifth cheaper than those at home, while communication was not a problem, as many clinics employed multilingual coordinators.<\/div>\n<div>&#8220;I like that there is a variety of K-beauty \u200btreatments in general that are not \u200beven offered in the U.S.,&#8221; \u2060said Cindy Gu, a 30-year-old social media video editor from the United States.<\/div>\n<div>She was waiting to undergo a facial lifting treatment at Lienjang, a beauty clinic in Seoul&#8217;s upscale Gangnam district.<\/div>\n<h2>COMPETITION IS KEY TO \u200bAFFORDABILITY<\/h2>\n<div>Competition is the key to affordability, said Se-rin Lee, director of Lienjang&#8217;s aesthetic dermatology department, as there \u200bare so many \u2060beauty clinics in South Korea.<\/div>\n<div>&#8220;The competition is pushing the prices of services down,&#8221; she said, adding that Lienjang&#8217;s foreign patients averaged about 100 a day, each with an average spend of about 1.5 million won ($1,000).<\/div>\n<div>About 15,000 clinics offer skincare treatments, mostly run by general practitioners rather than dermatologists, the Association \u2060of Korean \u200bDermatologists says.<\/div>\n<div>&#8220;Korea is doing a really great job in many areas, not only \u200bin skincare,&#8221; said Zu, adding that she was working on a project to deliver experiences for travellers to Korea and connect the country with the world. &#8220;Now my dream is \u200bto live here.&#8221;<\/div>\n<div>(This story has been refiled to remove extraneous website links in paragraphs 8 and 12)<\/div>\n<\/div>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=358\">India\u2019s Gen Z \u2018Cockroach\u2019 party channels youth anger but faces offline hurdles<\/a><\/p>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=356\">Blue Origin rocket explodes during test, setback for bid to catch Musk\u2019s SpaceX<\/a><\/p>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=354\">Oil falls over 1% on reports of potential US-Iran ceasefire deal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mexican Maria Zu first visited Seoul eight \u200byears ago to tour the cafes and parks of the South Korean capital, but spent a key part of her latest \u200ctrip in April in skincare clinics, under the gaze of doctors wielding laser wands and injection needles.<\/p>\n","protected":false},"author":1,"featured_media":359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[74],"class_list":["post-360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-medtech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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