{"id":805,"date":"2026-06-02T17:44:11","date_gmt":"2026-06-02T17:44:11","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=805"},"modified":"2026-06-02T17:44:11","modified_gmt":"2026-06-02T17:44:11","slug":"how-a-nudge-from-nvidia-propelled-frugal-micron-into-the-ai-boom-and-a-1-trillion-market-cap","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=805","title":{"rendered":"How a nudge from Nvidia propelled frugal Micron into the AI boom and a $1 trillion market cap"},"content":{"rendered":"<div>\n<div>\n<div>\n<ul>\n<li>Summary<\/li>\n<li>Companies<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<\/div>\n<div>SAN FRANCISCO, June 2 (Reuters) &#8211; Micron \u200bTechnology&#8217;s (MU.O)<svg><\/svg><span>, opens new tab<\/span> march toward a $1 trillion valuation is nothing if not dramatic: a year ago it was a little over $100 billion.<\/div>\n<div>That surge, though, was not built \u200con its famed frugality, but on a nearly too-late push from Nvidia (NVDA.O)<svg><\/svg><span>, opens new tab<\/span> that pulled the U.S. memory chipmaker into the center of the AI boom.<\/div>\n<div>For decades, the Idaho-based company survived by building factories on a shoestring budget, adopting used equipment and avoiding cutting-edge bets.<\/div>\n<div>That discipline helped it endure brutal boom-bust cycles in memory chips and outlast rivals, leaving it one of three global suppliers alongside South Korea\u2019s Samsung Electronics (005930.KS)<svg><\/svg><span>, opens new tab<\/span> \u200band SK Hynix (000660.KS)<svg><\/svg><span>, opens new tab<\/span>.<\/div>\n<div>But that approach of treating memory chips as a commodity clashed with Nvidia\u2019s vision for AI.<\/div>\n<div>Three years ago, Nvidia CEO Jensen Huang met Micron boss \u200bSanjay Mehrotra and outlined how he expected the memory market to evolve, Huang said in a media interview last month. Huang had \u2060long bet early that memory, and not just processors, would become a critical bottleneck for AI, forcing suppliers like Micron to rethink both technology and spending.<\/div>\n<div>\u201cI was really grateful \u200bthat Micron and Nvidia really lined up all of our road map,\u201d Huang said in the interview.<\/div>\n<div>As Nvidia and other AI leaders rewired data centers, memory shifted from a commodity \u200bcomponent to specialized high bandwidth memory (HBM) chips tailored to specific processors. These chips are co-designed for customers, making Micron\u2019s offerings for Nvidia distinct from those it sells to Advanced Micro Devices (AMD.O)<svg><\/svg><span>, opens new tab<\/span> or others.<\/div>\n<div>Micron&#8217;s chips are now tightly integrated into AI systems, including Nvidia\u2019s upcoming Vera Rubin platform. That alignment reshaped Micron\u2019s trajectory, pulling it into long-term, higher-margin deals and giving investors greater confidence in its earnings.<\/div>\n<div>Micron\u2019s stock has surged \u200broughly ten-fold over the past year. The company crossed the $1 trillion market capitalization on May 26, joining an elite group of trillion-dollar firms including Samsung. A day later, Hynix hit that \u200bmark.<\/div>\n<div>Separately, Marvell Technology&#8217;s (MRVL.O)<svg><\/svg><span>, opens new tab<\/span> shares hit a record high on Tuesday after Huang called the custom chipmaker the next &#8220;trillion-dollar company&#8221; during the Computex week in Taipei.<\/div>\n<h2>AI GROWTH RESHAPES MICRON&#8217;S TRAJECTORY<\/h2>\n<div>Micron expects the HBM market it \u200cserves to grow \u2060to about $100 billion by 2028. It posted a $14 billion profit in the latest quarter, a striking turnaround from the $5.8 billion loss it posted as recently as 2023, when the memory cycle turned and demand collapsed.<\/div>\n<div>That rebound follows a misstep.<\/div>\n<div>For years, memory was a commodity business, with customers such as Apple and Dell able to switch suppliers easily and drive down prices. That volatility made Micron wary of betting early on high-bandwidth memory, even as South Korean rivals pushed ahead.<\/div>\n<div>Nvidia\u2019s AI build-out forced a rethink. Micron said in March it had signed \u200bits first five-year supply agreement, a landmark \u200bshift for an industry long driven by \u2060short-term pricing swings.<\/div>\n<div>Analysts expect Nvidia to be central to those arrangements, though neither company has confirmed it. \u201cThey are seeing long-term customer demand, with real commitment,\u201d said Ben Bajarin of Creative Strategies. \u201cThat is the key driver getting them to spend money.\u201d<\/div>\n<h2>REMAINING NIMBLE IN A CYCLICAL \u200bMARKET<\/h2>\n<div>Micron\u2019s old habits have not entirely disappeared and may still be an advantage, even as the company adapts them for a faster-moving \u200bmarket.<\/div>\n<div>The challenge now is \u2060speed. Under Mehrotra, Micron has focused on shortening development cycles and quickly fixing production issues, a critical capability in AI where missing technical specifications can cost lucrative supply deals.<\/div>\n<div>Micron\u2019s position as the only major U.S.-based memory supplier also adds an edge as customers diversify away from Korea and governments push for domestic supply chains. But the real test will come when the cycle \u2060turns again.<\/div>\n<div>Analysts expect \u200bAI to make the memory market structurally larger, but not immune to slowdowns. When that happens, Micron\u2019s longstanding \u200bdiscipline \u2014 the same frugality that once held it back \u2014 could again set it apart.<\/div>\n<div>\u201cIn the early days, nobody gave Micron a chance,\u201d said Dan Hutcheson, vice chair of technology consulting firm TechInsights. \u201cThey\u2019ve always had that back-against-the-wall attitude. \u200bIf they lose that, like Intel lost it, they\u2019ll die.\u201d<\/div>\n<\/div>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=803\">Exclusive: Top US spy agencies feud over turf, mission<\/a><\/p>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=801\">Robot patrol dogs could be coming to Taiwan\u2019s South China Sea islands<\/a><\/p>\n<p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=799\">Sticker shock meets gridlock: LA motorists keep driving at any price<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Micron \u200bTechnology&#8217;s march toward a $1 trillion valuation is nothing if not dramatic: a year ago it was a little over $100 billion.<\/p>\n","protected":false},"author":1,"featured_media":804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[11],"class_list":["post-805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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