{"id":85,"date":"2026-05-24T14:11:32","date_gmt":"2026-05-24T14:11:32","guid":{"rendered":"https:\/\/reliablemovingcrews.com\/?p=85"},"modified":"2026-05-24T14:11:32","modified_gmt":"2026-05-24T14:11:32","slug":"big-tech-turns-to-sesame-street-girl-scouts-to-deflect-scrutiny-over-kids-screen-time","status":"publish","type":"post","link":"https:\/\/reliablemovingcrews.com\/?p=85","title":{"rendered":"Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids&#8217; screen time"},"content":{"rendered":"<div><div><div><ul><li>Summary<\/li><li>Companies<\/li><\/ul><\/div><div><\/div><\/div><div>WASHINGTON, May 14 (Reuters) &#8211; Meta and Google enlisted trusted children&#8217;s brands such as Sesame Street, Girl Scouts and Highlights magazine to teach kids to use technology in moderation &#8211; even as the companies designed apps that made it difficult for those same young users to unplug, public statements and internal documents show.<\/div><div>Backed by tens of millions of dollars from \u200bthe tech giants, these organizations delivered lessons about personal responsibility to hundreds of thousands of children and parents, using colorful magazines, popular characters and catchy songs, according to public statements.<\/div><div>Alphabet&#8217;s (GOOGL.O)<svg><\/svg><span>, opens new tab<\/span> Google and Meta&#8217;s (META.O)<svg><\/svg><span>, opens new tab<\/span> sponsorships of those lessons are fueling \u200ccriticism that the companies are finding new ways to encourage kids to become dependent on social media, particularly by partnering with brands aimed at children younger than 12, an age pediatricians say is often too young for smartphone ownership.<\/div><div>The partnerships also weaken trust in decades-old institutions families have relied on for advice on raising kids, parent advocates said, at a time when the tech giants are facing down multiple lawsuits accusing them of designing addictive products that harmed youth mental health. The first case to reach trial ended with a $6 million judgment against the two companies.<\/div><div>&#8220;It&#8217;s like Sesame Street teaming up with Philip Morris to teach kids how to smoke cigarettes safely,&#8221; said Rose Bronstein, \u200bwhose 15-year-old son died by suicide after he was bullied online. &#8220;How is it any different?&#8221;<\/div><div>Meta and Google&#8217;s properties generate billions of dollars in advertising revenue from businesses marketing to minors. That economic incentive, critics say, makes it difficult for the companies to offer unbiased \u200bguidance on screen use.<\/div><div>&#8220;Their very business model relies on maximum time on device,\u201d said Emily Boddy, co-lead of U.S. Smartphone Free Childhood, a parent group that advocates against phones in schools. \u201cTheir guidance or advice can&#8217;t be \u2060neutral, and we see that it&#8217;s not.&#8221;<\/div><div>Corporations, ranging from soda companies to the tobacco industry, have long made donations to \u201ctrusted institutions\u201d to improve their reputations, said Nora Kenworthy, a public health researcher at the University of Washington Bothell.<\/div><div>\u201cIt&#8217;s very much a reputation management strategy,\u201d Kenworthy said.<\/div><h2>SPONSORSHIPS EXTEND ACROSS \u200bSEVERAL BRANDS<\/h2><div>Reuters reviewed thousands of pages of company documents made public through lawsuits, along with company-sponsored educational videos and lessons. The documents reveal that Meta&#8217;s strategy to partner with outside groups to promote positive messages about technology began several years ago as criticism of the apps started to proliferate.<\/div><div>In \u200ba 2018 draft document<svg><\/svg><span>, opens new tab<\/span>, internal user experience researchers deliberated how to respond to accusations that social media companies were \u201cdesigning addictive products that can harm well\u2011being.&#8221; Researchers proposed asking external experts to identify Facebook features that could have a negative effect on users over time.<\/div><div>Among their list of ideas, they wrote: &#8220;Form an alliance where the third party can vouch for the thoroughness and relevance of our approach for targeting the &#8216;addiction&#8217; claims.&#8221; In a statement to Reuters, Meta said it did not act on that idea.<\/div><div>The companies did establish relationships with numerous brands. Google sponsored Sesame Street, Highlights and Girl Scouts. Meta also sponsored Girl Scouts.<\/div><div>Some of the materials promoted by Meta and Google do \u200binclude digital safety instructions, children&#8217;s media researchers said, including reminders to set strong passwords and avoid scams.<\/div><div>The companies declined to say what they paid these organizations. But in a 2024 statement, Google pledged to spend at least $20 million supporting groups that promote &#8220;digital well-being,&#8221; including Highlights Magazine and Sesame \u200bWorkshop.<\/div><div>&#8220;We prioritize the well-being of our youngest users by building industry-leading safeguards and putting families in charge of their digital experiences &#8211; any suggestion otherwise is simply wrong,&#8221; a Google spokesperson told Reuters.<\/div><div>Sesame Workshop said Google had no control over its digital well-being educational materials, adding in a statement that Google executives gave advice \u201cprior \u200cto the start of \u2060content development.&#8221; Child development researchers, parents and caregivers weighed in on the materials themselves, Sesame said.<\/div><div>Meta said in a statement it had a limited role in designing the Girl Scout materials, and said it is proud of its work with experts in online safety.<\/div><div>&#8220;We don&#8217;t just fund these experts,&#8221; said Stephanie Otway, a Meta spokesperson. &#8220;We listen and learn from them.&#8221;<\/div><div>Highlights Magazine declined to answer specific questions about its Google partnership. Spokesperson Melanie Bay said the magazine designs products to help kids &#8220;make thoughtful choices.&#8221;<\/div><h2>MERIT BADGES FOR USING TECH<\/h2><div>The Girl Scouts digital safety curriculum, sponsored by Meta&#8217;s Instagram, requires that girls complete age-specific lessons to earn a \u201cdigital leadership\u201d badge.<\/div><div>One part of the curriculum aimed at middle-school-aged scouts instructs girls to track their screen time. Girls are then challenged to \u201ccreate digital content to support a topic\u201d they care about.<\/div><div>Last year, Google began sponsoring its own Girl Scouts patch, called the &#8220;Be Internet Awesome \u200bFun Patch,&#8221; tied to the company&#8217;s digital literacy curriculum. Girls learn about \u200bbeing kind online, using strong passwords, and keeping personal information private. \u2060The patch, available on the Girl Scouts website, features its logo, as well as Google&#8217;s.<\/div><div>\u201cIt&#8217;s almost priming them to desire to get on social media once they reach the minimum age,\u201d said Brendesha Tynes, a children\u2019s media researcher at the University of Southern California.<\/div><div>Girl Scouts did not respond to multiple requests for comment.<\/div><h2>SMARTPHONE SLEEPING BAGS<\/h2><div>Google also paid Highlights magazine at least $5 million. A 2024 special edition sponsored by Google includes instructions on how \u200bto make a &#8220;sleeping bag&#8221; to store devices overnight. &#8220;Before you shut down for the night, put your device to bed,&#8221; the magazine says.<\/div><div>The activity makes it appear normal for Highlights readers &#8211; who range in age \u200bfrom six to 12 &#8211; to have smartphones at \u2060that age, seven parents who advocate for tech restrictions told Reuters after reviewing the magazine.<\/div><div>Google provided an extra 250,000 copies of the special Highlights edition to organizations such as Save the Children and Reading is Fundamental.<\/div><div>In a statement, a Google spokesperson said the company&#8217;s internet safety curriculum is &#8220;accredited and reputable,&#8221; adding that Google worked with safety organizations to design it. One of those organizations is the Family Online Safety Institute, a non-profit that receives the majority of its revenue from tech companies, including Google. Meta is not a member.<\/div><div>The institute said in a statement that they reviewed the curriculum before launch.<\/div><h2>SOME CONSEQUENCES ADDRESSED<\/h2><div>The lessons \u2060sponsored by Google and \u200bMeta addressed some of the apps&#8217; effects on kids, four children\u2019s media researchers and pediatricians told Reuters.<\/div><div>Meta&#8217;s sponsored Girl Scouts curriculum for middle schoolers addresses how companies take \u200buser data to sell products or \u201cinfluence you online.&#8221; A Scholastic worksheet sponsored by Google asks kids to practice what to do if they get a pop-up message that says, \u201cYou\u2019ve won a free smartphone! Click here to get it!\u201d<\/div><div>That content is important for kids and families, said Tiffany Munzer, lead author of the American Academy of Pediatrics&#8217; 2026 digital media guidelines, \u200bthough she said companies still need to remove features such as algorithmic recommendations that make it harder for kids to put their device down.<\/div><div>\u201cWe can still call for better design of the actual product,&#8221; Munzer said, referring to digital apps.<\/div><div><address><div><div><noscript>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" alt=\"Courtney Rozen\" class=\"wp-image-84\" src=\"https:\/\/reliablemovingcrews.com\/wp-content\/uploads\/2026\/05\/e78342db11f5dec3728e038fd3e7446b.avif\"\/><\/figure>\n<\/noscript><\/div><div>Courtney Rozen<\/div><\/div><div><ul><li><span><div><svg><title>Email<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Instagram<\/title><\/svg><\/div><\/span><\/li><li><span><div><svg><title>Linkedin<\/title><\/svg><\/div><\/span><\/li><\/ul><\/div><\/address><\/div><\/div><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=82\">US Treasury rout tests Washington\u2019s tolerance for higher borrowing costs<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=80\">On London\u2019s streets, facial recognition tests the balance between security and liberty<\/a><\/p><p>Read more <a href=\"https:\/\/reliablemovingcrews.com\/?p=78\">Turkish riot police enter opposition headquarters to evict ousted leaders<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Meta and Google enlisted trusted children&#8217;s brands such as Sesame Street, Girl Scouts and Highlights magazine to teach kids to use technology in moderation &#8211; even as the companies designed apps that made it difficult for those same young users to unplug, public statements and internal documents show.<\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[26,27],"class_list":["post-85","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-litigation","tag-public-health"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids&#039; screen time - Reliable Moving Crews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reliablemovingcrews.com\/?p=85\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids&#039; 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