Fox to buy Roku in $22 billion deal to accelerate shift to digital

  • Companies
June 15 (Reuters) – Fox Corp (FOXA.O), opens new tab is buying Roku (ROKU.O), opens new tab in a cash-and-stock deal valued at about $22 billion in a bet ​that pairing its sports and news programming with a top ‌TV streaming platform will strengthen its position as audiences shift online.
The deal, announced on Monday, gives the cable TV-reliant Fox direct access to Roku’s large installed base ​of more than 100 million streaming households, helping it better ​sell targeted ads and reduce reliance on traditional distribution.
Fox will ⁠acquire Roku for $160 per share, representing a premium of 11.4% to ​Roku’s last close.
Shares of Fox were down 8% in premarket trade, while ​Roku’s shares were halted.
Roku is one of the first companies to bring streaming platforms like Netflix and YouTube to television through connected devices and smart TVs.
Its business is ​largely driven by advertising and subscription revenue from streaming apps on ​its platform. Advertising is the largest component, with revenue of $613 million in the first ‌quarter, ⁠up 27% year-on-year.
Fox already operates Tubi, while Roku runs The Roku Channel, and a combination of the two platforms could create a clear leader in streaming, with a meaningful share of total TV viewing, JP ​Morgan analysts said ​on Sunday.
Reuters reported on ⁠Friday that Roku is exploring its strategic options, including a full sale of the firm, amid interest from ​companies seeking access to its vast streaming audience ​and advertising ⁠platform.
The combined company will become the third-largest player in U.S. television by share of viewing, the companies said.
The deal is expected to close in ⁠the first ​half of calendar year 2027.
Upon closing, existing ​Fox shareholders are expected to own about 73% of the combined company and Roku shareholders ​about 27%.

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